Let’s be honest, real estate marketing ideas (and good company names) are really hard to come by especially when things aren’t going the way you want them to. Maybe you’re going through a very bad month and looking to shake things up a bit. We have listed down some of the best real estate marketing ideas in this post to help get the creative juices flowing for you.
We highly recommend that you try some of these ideas out, but make sure not to try them all out especially if you’ve found an idea that works for you. The list is broken down into several categories to help you hit on as many marketing platforms as possible.
Before you begin going through the list, know that you cannot get comfortable with a single idea. Always look for ideas to grow your business and expand your marketing efforts. Hopefully, some of these ideas will help propel you back into the industry.
Real Estate Marketing Ideas – The Traditional Way
You may be thinking that traditional real estate marketing ideas no longer work in 2019, but think again. These ideas have helped thousands of real estate agencies around the world for decades, so you can’t rule them out from your marketing strategy. Let’s have a look at some of these.
Pop-by with a gift – pop-by in your neighborhood and carry with you a gift that can be a bar of small chocolate or a gift card. This is a great way to stop-by at someone’s house and not make them feel awkward.
Offer keychain tags – this traditional way of marketing is a great way to bring your brand to the forefront at a very low cost. Just pass out keychain tags when you are at an event such as a conference and it will help people remember you.
Calendar – want to be remembered by your clients all year around? Get a custom calendar made with your brand and give it away to people. It is also a good idea to use pictures of your local community.
Real Estate Marketing Ideas – Through The Internet
The internet is a powerful marketing tool that can bring your brand to the masses without spending too much budget. If you want to go big in 2019, focusing on online real estate marketing should be one of your priorities. Since every single business is using the internet to market themselves, don’t let go of this opportunity. Here are some of the best ideas you can use.
Real estate website – your business or agency should have a fully functional website. Many people look for estate opportunities on the internet and this is where you can show what you are made off.
Blogging – if you’ve already got a website, it is a great idea to start writing useful blogs for your readers. Many people who are searching for estate on the internet like to read informational content before they get in touch with a company for business. With educational and informational articles, you will not only win their trust, but they will likely get in touch with you too.
Email newsletters – email newsletters are a powerful form of online marketing that lets you tell people what you do. People actually read these emails and they respond to them, so make sure you are sending newsletters at least once a month to random emails or previous clients.
Social media marketing – nearly every business these days has a social media platform. You can easily engage with thousands of people on social media. These are the same people that turn into clients later on. Make sure you are maintaining a strong presence of Facebook, Twitter, LinkedIn, and other platforms.
Other Great Real Estate Marketing Ideas
If you’ve already done all of the above, here are some other ways you can get new clients at your door.
Video content – create video content and upload it on sites like YouTube. You can make videos about your business or the properties you are currently marketing in order to catch the interest of potential clients.
Get personal with clients – another great way to market yourself is to hold a live video chat session on social media networks. This way you can let clients get in touch with you directly. Answer their questions and watch how quickly they become your fans and loyal customers.
More Real Estate Marketing Ideas
Here are some more real estate marketing ideas you can use –
- Write about and debunk common myths
- Post about the current holiday
- Teach a course at the local community college
- Write a blog on how to get your real estate license
- Take pictures of the neighborhood
- Take pictures of the local school
- Guides about the local long-term residents
- Calculators on Your Website
- Partner with Mortgage Brokers
These real estate marketing ideas are tried and tested by some of the best real estate agents in the U.S. Make sure to try them out according to your personal preferences and see which ones work best for you before settling with one.