Géraldine PRIEUR created her brand ROUGE ABSOLU in 2012 in PARIS, INTERNATIONAL CAPITAL OF LUXURY AND ELEGANCE.
The logo REVEALS the genesis of LIFE through the five elements intertwined (wood, fire, earth, metal and water).
Graphic and identifiable, it lends itself to endless variations in DESIGN and FASHION.
ROUGE (red) Symbol of LIFE, of LUXURY, of SENSUALITY, and of DESIRE…
ABSOLU (absolute) expresses radicalism in its aesthetic choices as well as in its commitment.
Rouge Absolu house of glam
FASHION offers added value to the INTERIOR DESIGN & HOME PRODUCTS activities.
These three domains interact and reinforce each other with total conviction, imposing an HOUSE OF GLAM LIFESTYLE concept unequalled by any other French brand.
The Rouge Absolu DNA
Unconventional colorful lifestyle
Géraldine B.PRIEUR defines A NEW AESTHETIC and creates a LUXURY DESIGN.
Her creativity demonstrates an ability to innovate, to reinvent, to surprise, and to amaze.
The brand DNA embodies IMPERTINENCE, OPULENCE, EXUBERANCE, COLOR in a CONTEMPORARY SEXY SENSUALITY.
The underlying theme is luminous GOLD.
The Rouge Absolu’s DNA seduces and subjugates.
An international cultural market
In order to address an INTERNATIONAL CULTURAL MARKET, ROUGE ABSOLU has created a gallery in the heart of Saint-Germain-des-Prés PARIS, in the prestigious CARRÉ RIVE GAUCHE of which it is a member.
Halfway between the Bon Marché, the Hôtel de La Monnaie, Guy Savoy’s restaurant, Le Flore, Les Deux Magots, across from the right bank, the Louvre museum, Les Arts Décoratifs, the future Samaritaine, the ROUGE ABSOLU gallery has become the go to address for trendsetters, art lovers and decorators from around the world…The luxury market and communities scattered around the world share the same tastes. This first Parisian address was chosen cognizant that it would address both mature and emerging markets and it represents today the image of the brand.
ROUGE ABSOLU’s brand strategy will be to open other locations to respond to this international cultural market: ROUGE ABSOLU will initially open an original studio, showroom, and retail concept in the USA, in Los Angeles, in order to address the potential of the American market for the brand, then grow through e-commerce and be very selective about retail locations, at the right time.
Rouge Absolu product creation
ROUGE ABSOLU offers a far-reaching and radical creative approach and is positioning itself as DESIGNER LUXURY. Each DESIGN and FASHION piece fulfills specifications without compromise, where quality and modernity are crucial.
This identity and this creative strength represented by objects, clothes, scenography, photography and videos capture the imagination in order to give rise to future sales.
A range of collections and product lines will be launched over time, which will be more affordable for a wider audience. They will be more accessible or adaptable products for different international markets, but always retaining the CREATIVE FORCE OF THE DNA. They will embody the ROUGE ABSOLU’s codes of uniqueness, originality, color codes, quality…
All products offered by ROUGE ABSOLU will be the expression of a unique and captivating lifestyle, which will bring to life the design ethos of the brand and take shape seamlessly throughout the varied categories in fashion, home decoration and other lifestyle products and accessories.
While many brands have extended their offer from their core in fashion to home products, hotel design, etc. (e.g., Armani Casa, Fendi Home, Missoni Home, etc.), ROUGE ABSOLU is among the very few brands to adopt a transversal, lifestyle approach extending to fashion and lifestyle with its roots in interior design and architecture, which constitutes the core of the business in the company development strategy.