Points to Consider for Social Media Marketing in Real Estate

The importance of social media cannot be ignored when it comes to real estate. As per research by the Realtors’ National Association, social media marketing in real estate has grown essential in drawing clients and closing agreements in the industry. Here’s a rundown of the report’s key findings:

  • 77% of realtors use social media for their real estate businesses.
  • 47% of real estate firms claim that social media generates quality and impressive leads.
  • 90% of baby boomers, along with a significant ratio of millennials start their home hunt online.

It is therefore evident that social media is a gold mine for real estate companies if one has a solid marketing plan in place.

Select Which Channels to Use

Beginners drive into all the platforms, inspired by the other older players. This strategy makes things worse for them. They can’t gain the traction required to establish an audience on any platform.

As there are many channels to choose from, it’s important to focus on just a handful to yield the best outcomes for a real estate firm right now. Start with tried-and-true social media platforms like Twitter, Facebook, and Instagram.

Which social platforms are the most deserving of attention? A lot depends on who the person is talking to. Conduct preliminary research to determine where the target audience is most interested.

Tools for Social Media Marketing in Real Estate

If one works in real estate, one would know how hectic it can be. One must prioritize time and concentrate on the most beneficial social marketing platforms.

As per the NAR research, the popular platforms for social media marketing are LinkedIn, Facebook, and Instagram.


Facebook is a mainstay of social media marketing in real estate. It is primarily because its demographic includes a population from diverse age groups and varying financial backgrounds.

Businesses can use Facebook to publish several real estate listings, book appointments, contacting consumers, and curating reviews, from one place.

And one must also always remember about Facebook advertisements, which target demographics and individuals who have expressed an interest in purchasing a specific real estate area.


LinkedIn is predominantly a B2B network, so it’s not the best place to look for real estate clients if you are a realtor. However, it is an excellent platform to network with other realtors and demonstrates field knowledge. Furthermore, it is also ideal for realtors who wish to learn from others’ experiences.

Many real estate firms have their own websites where they share opportunities or communicating with the clients. These sites serve as individual realtors’ digital resumes.

Even if someone doesn’t spend much time on LinkedIn, creating a company page or a profile is a terrific method to boost their online presence.


Currently, Instagram is exploding with real estate enterprises. However, there isn’t a mystery as to why. The most popular content on Instagram goes together with stylish property photographs. The platform is increasingly becoming a “primary” social channel for premium or boutique real estate firms.

Additionally, tools like Instagram Stories make it simple for realtors to deliver daily property updates that are quick and personalized.


As seen above, social media marketing in real estate has great potential. Different social media handles hold varying benefits for varying real estate needs. They are the perfect spot for prospecting and generating leads. With so many people using social media to find their future home, one needs to be very careful with choosing the appropriate one.