Starting up a business is a complex, engaging, and yet incredibly satisfying venture. If you wonder when, where, and how to start building up your TV Aerial Installation business, this blog post will provide a concise yet comprehensive guideline.
Determine the Services you will Offer
Aerial installation businesses provide a wide range of technical services depending on the type of client and their unique needs. Their services range from installing satellite dishes, terrestrial television aerials, terrestrial Freeview systems, radio aerials, broadband devices, and impressive commercial multipoint networks, e.g., in hotels. Aerial installation technicians also perform the repairing, maintenance, and upgrading of these systems.
The chances are that you already have some experience and training in the different kinds of aerial installation. They, therefore, have a decent idea of the range of services typically offered. You do not have to provide all the services provided by all the competing companies. It is better to stick to your area of expertise and get training in your lacking places. Alternatively, you can hire professionals with different skill sets than yours to diversify your business.
Speculative Research on your Target Market
As a startup, your aerial installation business will require to overcome the disadvantage of being the new kids on the block. Lack of a client database is the biggest challenge to overcome. Being discreet about where you launch your business is very important because it determines the volume of business you can expect to generate. This tactful planning allows you to estimate how much demand there is, specific services offered, any gaps in services offered, and the market’s percentage already loyal to the competition.
A rule of thumb is to startup businesses in densely populated areas. Demand metrics are affected by the kinds of property found in your target market area, e.g., highrises and flats may be densely populated. The residents probably rely on the landlord to choose one aerial installation business to install, maintain and upgrade the multiple points in the entire building. An area where the people in residence own most of the properties suggests demand for high-end services that may be missing from their former aerial installation company, e.g., concealed installation of satellite dishes.
Check out the Competition
Your new aerial installation company needs to measure up against the veterans in the business. Find out how many competitors you stand to face, their working rates, customer satisfaction, and their approximate market shares. Attempt to identify any weaknesses in their services and offer clients a better deal. Your research must inform any marketing campaigns against the competitors. For example, put up flyers with introductory prices that significantly undercut the competition or feature services not otherwise offered to get your client’s attention.
Determine your Work Rate
Budgeting is vital to the success of your aerial installation startup. To budget properly, you must approximate the amount of work you anticipate. Work rate, volume, and price determine the going rate for certain services and project the expected earnings. Aerial installation is affected by weather, and it is necessary to plan for less work in the winter and more in the summer. If you have employees, be sure to make your work rate manageable to create a sustainable work environment.
Advertising and Marketing
Effective advertising and marketing are a do-or-die for startups. It is the only way to let clients know that you exist, your location, services, and prices. A quality website demonstrates your professionalism and can feature testimonials you receive from satisfied clients. A modest social media presence is a free marketing strategy that will go miles to bring your aerial installation business visibility and interact with the local community. Job referral websites like Rated People also increase your customer base and encourage new clients to trust your aerial installation business.
Traditional advertising methods like door-to-door sales pitches, flyer distribution, print advertisements in local papers, or sponsoring a community event can also market your business effectively. Marketing experts found that word of mouth remains the most effective and trusted advertising strategy to date, so do not underestimate the value of offering efficient services and requesting your clients to ‘put in a good word.’
Tax, Insurance, and Regulatory Requirements.
Be sure to do your homework in determining the legal barriers to opening your aerial installation business. All businesses have trends that dominate, and it is essential to know your competitor’s modes of operation. Beginning a business without getting the necessary licensing, insurance, and tax clearances is very dubious and destroy any faith clients may have had in your aerial installation business.