How to Set Your Business Apart From the Crowd in Texas

Texas is the largest state in America, and it has the second largest population. This state is actually larger than a lot of countries around the world. Large enough to have its own culture, the state of Texas is one of the most famous, outspoken, and unique places in the country.

If you are wanting to run a successful marketing campaign through the proud state of Texas, then looking into texas billboards will be well worth your time. This form of marketing has been around for a long time and has continued to be effective.

Here is everything you need to know about the benefits of Texas billboards, and why they are a great option for launching a successful marketing campaign. 

Times, They Are Changing

Over the last few years, the world of marketing has seen the rise of some incredible new tools. Social media alone has opened the door for marketing departments to interact with customers in ways that they have never been able to before. Technology and advancements in communication have created a world where people have more opportunities to connect; while these advancements have brought a lot of good into the world, they have also brought a fair amount of challenges.

Yes, there are a lot of new, exciting ways that brands and businesses can interact with their existing and potential customers, but the challenge has come in actually being visible. One of the downsides of many advancements in communication that technology has afforded is that average customers are more messaged than ever before. With access to information databases like Google, customers have become more informed than at any point in human history. The amount of information and access people have at their fingertips in the modern era has heightened competition in business marketing.

This has made standing out from the crowd a problem that is all that much harder for marketing departments to tackle. Getting a brand or a business to stand out from the crowd is not a new challenge. This has always been the goal of good marketing departments since marketing has been a part of the field of business. While there are so many new and innovative ways to do this, there are traditional methods that have not only stood the test of time but continue to be extremely effective.

One method is out-of-home, or OHH, media. If you are looking to spread a marketing campaign in the state of Texas, OOH media could be a valuable tool that would help you spread brand awareness and establish brand validity. 

The State With the Most Roads

OOH media has a lot of unique advantages that have kept it a relevant option for marketing departments, despite the fact that it’s one of the oldest methods of advertising. These outdoor signs are specifically designed to catch people’s attention and are strategically placed in areas of high circulation.

One of the main benefits of OOH media that have kept it such an effective marketing tool for decades, is the fact that they have the ability to potentially reach millions of people with little to no maintenance. While OOH media is not limited to billboards, when it comes to advertising throughout a state like Texas, this might be the best tool for the job.

OOH media benefits from having a rich variety of tools to accomplish a marketing campaign. Billboards, wallscape, transit advertisements, and even street furniture advertising are just a few of the options available. Marketing departments can make the decision of which kind of OOH media will have the best impact for their brand, and this style of marketing can fit a variety of budget sizes.

One of the reasons that Texas is such a prime state for billboard advertising is the sheer amount of roads it has. While texas doesn’t have the highest population, it is the largest state in the United States and has more roads than any other state. This makes billboard placement something that can get a lot of attention. Not only that, but the average person commutes nearly 27 minutes to work every day. 

Planning Out Your Billboard Campaign

OOH media is a powerful way of growing brand awareness, and because the most trusted, and loved brands on the planet have used OOH before, it can even help establish some brand validity. When planning your campaign, always keep in mind that areas with a higher population will be more expensive. A billboard in rural Texas will cost more to use than one in the Dallas-Fort Worth area, which has the largest city in Texas. 


Using OOH media as part of your marketing campaign in Texas is a great way to spread brand awareness in the country’s largest state. With a wide variety of options to choose from, you can effectively run a successful marketing campaign using well-placed texas billboards that will get you the results you want.