Your business may be at a point where it feels like its stagnating and could do with a boost to help it grow and increase profits.
It makes sense to start increasing your online strength by making your business work better for you. The internet has a vast network of opportunities to grow your business without you having to do all of the work! However if you are not an internet nerd, consider employing the expertise of those who know this world and how to make it work for you.
Search Engine Optimization (SEO) is an important element of growing your business online. It helps make your business visible to the major search engines globally, which exponentially increases your reach to new customers everywhere. This leads to growth in revenue and status for your business.
An SEO Company has the expertise to expose and promote your business to gain long term results. The purpose of SEO is to keep your business at the forefront of your competition; become more cost effective as a business; reach a larger target market of customers – this leads to more sales.
Castle Jackson is website and digital marketing company which encompasses SEO Strategies, so we have listed 8 tips on building a successful online business explaining how SEO can benefit your business.
1. Effective Website Management
Website management and structure are essential to the growth of your business. A dynamic website ensures that your customers will regularly visit the site to find out what is happening and any special offers.
Continual updates to your website encourages your regular customer loyalty and new customer attraction. Adding a regular Blog to your website improves the information that your business offers and connects with your customers. This provides the SEO Agency with content to include digital media and other internet marketing tools to connect to your website. A good Blog entry article, which can be written by your SEO Company, using related keywords to your company can be used to create further online opportunities to reach new and more diverse audiences.
2. SEO Strategy
It’s important to make a list of relevant topics that people may search when looking for businesses like yours on the internet. These topics form Keyword which, when typed into a search engine such as google, will connect, one way or another, to your website.
This is the lifeblood of an SEO Company, so investment in experts who are savvy with the latest opportunities and will target the best avenue to grow your type of business makes a lot of sense.
3. Your Mindset to Increase Profitability
A change in mindset from ‘Making a Living’ to ‘Increasing Profitability’ completely shifts the focus on how you approach your business. By taking an overview of your business and looking at how it can work for you, you can grow your business with creative thinking.
Look at what services will grow your business exponentially for a reasonably small investment. Having an open mind means that you will consider all opportunities that may benefit your business rather than what they might cost.
Obviously you must test, research and be cautious when opportunities arise. When offered alternative ways of doing things, or new directions present themselves, it would be foolish not to assess the risks against the potential growth before dismissing the idea. Many business owners become complacent within their business and are reluctant to take the risk of employing new strategies to grow their business, and so continue with the same old hard slog of making a living. By taking a more open, and informed view, your business will remain fresh, vital and relevant to its time…and therefore promote growth.
Digital and SEO Agencies exist to keep abreast of all the opportunities to market your business online. Apart from your product or service, and your regular customer base, your website will be enhanced and ‘working’ to increase your profitability with the addition of the services of an SEO Agency. Do your research of agencies and find the one for you that offers the best services for your business, and value for your investment.
4. Review, Update and Stay Relevant
A vital part of growing your business is to monitor how the business is going. This sounds obvious, however most people just check income against outgoings in order to gauge the profitability of their business. This approach will stagnate your business. It is important to set goals and strategies and to monitor the progress regularly, generally on a monthly basis. This enables you to see what is working and what isn’t.
SEO provides you with ongoing working assessments of the effectiveness of your various marketing strategies online. They collect data, assess and review it and suggest options for improvement or strategy change.
Regular reviews will keep you abreast of how your business is performing against competitors; what the profit levels are and what can be done to improve them. This keeps you engaged, proactive with a better knowledge of how your business is performing in the marketplace.
5. Be Pro-active – don’t leave it to the Internet!
Having extolled the virtues of SEO Companies, it should be said that it’s important not to put all of your eggs in one basket. You can’t just rely on the internet to do all of the work. You must be prepared and willing to be pro-active within your business yourself. After all, you started the business because you have a passion for selling your product or offering a service…if you lose sight of the initial drive that started your business, it will soon be reflected in sales and profitability.
Don’t underestimate what the human touch brings to a business. Direct contact with your customers, via email, phone or whatever method works, shows that you care about your customers and the expected outcome for your service. In this digital age where everything is automated, personal service is priceless.
If your customers feel connected to your business, they will remain loyal, continue to visit your site, try new products, and feel that you are approachable if there are any issues. All of this builds a good business reputation, happy customers and lots of recommendations.
Even if you are not working at the same capacity, or have delegated tasks to others, you as the business owner, have a responsibility to oversee and protect the reputation of your company.
6. Win-Win Situations
Affiliating with other businesses which connect with your business is some way can grow your business by increasing the traffic to your website. Linking with other businesses creates a win-win situation where the customers of other businesses have access to your site and vice versa. This enables both businesses to grow.
A strong online presence attracts other businesses to partner with yours. Once again this is where effective SEO services are particularly useful. It’s called ‘off-page Link building’….the higher your website ranking is, the better your chances of attracting other businesses to link with yours.
Your SEO Agency uses different aspects from you website to increase your status on the internet to attract other affiliate businesses. These could be businesses in your local area or with complementary products or services. In other words you support each other by cross promotion and increase the opportunities for both businesses.
7. Social Media
Social Media marketing and management is becoming one of the main sources for online success for a business. The number of social media platforms available keeps growing. You can target your business towards any particular market.
While checking and social media might only take a few minutes each day, managing it is quite time consuming. Having a managed social media presence will increase visitors to your site and is an immediate and direct marketing tool to grow your business, and create paid ads directed towards your target markets. You do not have to do this yourself, it’s another service offered by SEO and Digital marketing Agencies.
8. Don’t lose sight of your goals
When you make a conscious effort to grow your business it is easy to lose sight of what made you start your business in the first place.
Losing sight of your goals leads losing sight of direction going forward. Concentrating on profitability and growth only can swamp the main aim for your business. It’s important to regularly step back and look at where and why you started.
Progression is very important, but it’s equally important to keep the essence and integrity of your business – it’s what attracted your customers in the first place, and you don’t want to lose them.
Review and reflect on where you are heading, where you have been and what has changed in between on a regular basis. This allows you to see clearly what you want to change and why – so it’s not just change for profitability at the cost of a vital part of the heart of your business.