In today’s modern world, there is no limit to resources to sell the property. Previously, people used to run here and there to get the buyers’ attention, but now, online platforms for real estate buying and selling have made things quite easier.
However, when it comes to luxury property, things are not simple – your luxury home is probably worth all your life savings, so it is natural that you would want to get every bit of profit possible from the sale. And that is why the majority of luxury real estate buying and selling has been done with the help of a professional real estate agent. People are willing to get professional help to make sure the sale or purchase goes profitably.
The reason why buying and selling luxury properties is always done by a professional is because only someone experienced knows the secret recipe of making a lucrative deal. However, if you are sitting on a luxury property that you need to let go for maximum profit, we will try our best to spill all the secrets here. Keep reading.
1. Know the buyer
If someone tells you that they are in need of a property, most probably they mean that they are looking for a place of the average grade. Do not mistake them for a luxury property buyer and start advertising your place. It is important to keep in mind what exactly is your target audience is.
You don’t often see the ads for luxury housing. That is because only exclusive people who actually buy luxury property are the target audience for such ads. If you need to make your sale, you must know them.
Typically, those who buy luxury property are more focused on their wants than their needs. They want to feel connected to the property. It is possible that they might already have a design and architecture in mind of a place that they are searching for. They want to have a place that provides maximum comfort to their overall day flow.
2. Know your story
If you didn’t know it yet, let us be the first ones to tell you that luxury property buyers care as much about the story of the property as its price. In other words, it is important to have a story behind the property and not just space.
You might require the help of a professional agent in this – they know how to attract the right kind of audience with the right story. They know how to convert a house into a honeymoon suite for a couple and a safe haven for a family.
Once you know the story of the property, use that as a marketing tool to target the buyers who would be a perfect fit for the property. If you don’t know the story, make one!
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3. Make a video
We don’t mean that you open the camera app on your phone and start making a video. What we mean is the cinematic effect. It is a fact that people get engaged quicker through a video than just words. A luxury property buyer would probably never even read the description of the post but would be more interested in the video.
That is why you need to bring in a professional videographer to shoot the video of your house and make it look like a proper movie. It goes without saying that you should keep the house squeaky clean for the video.
Moreover, a human presence makes it ten times better. A human in the video reassures the buyer that the video is legit and not just effects. It also keeps the audience more involved because they see someone who has something to say. You can do it yourself if you are good enough, but we recommend that you hire an actor to guide the cameraman around the house and provide the details verbally.
You need to know the science behind the process – knowing the buyers, where they are coming from, and what do they want – and the art behind the process – making sure that there is a story to tell so the buyer feels the connection.
When it comes to luxury property, you basically sell a story and a connection. All the things around the property will stay the same and aren’t worth that much, but a good story attached to them would make the buyer emotionally invested, and that’s where you will make the profit.